Truity Lifestyle Blog
Truity came to us looking for a fresh lifestyle design aesthetic for the blog section of their website. We went through a branding and naming exercise and arrived at the clean, airy design for the "True You Journal". The aesthetic branches out slightly from the branding that we had already established for the Truity website as a whole, but delved more into lifestyle and the kind of design style users come to expect from their favorite lifestyle blogs. The result is a fresh look for personality test sites and a user experience that leads to deeper discovery of the many content pieces and quizzes available on the Truity site.
ROLE: Creative Direction & UX Design
AGENCY: 1 Trick Pony
AGENCY: 1 Trick Pony
