Treat the Moment Campaign
This campaign aimed to simultaneously promote several treat brands across the Purina portfolio. In order to help unaided brand awareness, a clean bright aesthetic was chosen to allow the packaging to pop. Dogs were photographed in simply communicated relatable treating moments to appeal to heavy treaters through promoted social posts on Facebook and targeted banner ads.
ROLE Art Direction, Design
AGENCY Big Spaceship
AGENCY Big Spaceship
Campaign Post Series
Posts were promoted in a carousel format on Facebook.
Campaign Banner Ads
Sketches
To prepare for an all-dog photoshoot, we wanted to be in control of as much as possible and so I sketched out potential shots we could capture that would speak to moments when pup parents just can't help but treat!
