Virgin Hotels Las Vegas Website
Virgin Hotels wanted a unique web experience for its new Las Vegas resort. The site needed to house information for a full resort with multiple entertainment venues, vast amenities, shopping and restaurants on site, and more. I created this "desert oasis fever dream" art direction to incorporate the brand's existing neon red aesthetic with a look that is specifically Vegas. It's day-desert-calm-meets wild Vegas nights.
ROLE: Creative Direction & UX Design
AGENCY: 1 Trick Pony
AGENCY: 1 Trick Pony
Site UX
A robust resort experience requires a website with expansive and clear informational organization and hierarchy. It was important that the site make it clear and easy to find all relevant information, be it booking a stay at the resort, looking for information about concerts in the event spaces, or making dining reservations at one of the many on-site restaurants. We worked to organize this information to create the best user experience whatever the purpose for someone's visit to the site.
The booking module was designed be open on-landing.
The site-wide navigation was organized to group sections into clear, intuitive categories to avoid information-overload, while simultaneously reducing clicks to any particular area of the site. Thought need to be taken to accommodate the sections of the resort that would be open and fully functioning at launch as well as those to come down the road.
