Honest Father's Day
AUGMENTED REALITY MAILER
AUGMENTED REALITY MAILER
We sent out a mailer to Honest's chosen social media influencers for Father's Day. The mailer container was a paint can, on-theme with the tropes of the holiday. The can was full of Honest product samples for Dad and came with instructions to view an augmented reality experience on the lid of the can. When users scanned a QR code on the can, they were served several animated "Tie Guys" who appeared to stand atop the can. Each Tie Guy correlated to the different products in the can and explained what they were on the mobile experience.
ROLE Mobile UI Design, UX, Animation, Illustration
AGENCY 1 Trick Pony
AGENCY 1 Trick Pony
The can mailer was extremely successful and garnered many positive social interactions from an array of influencers including John Stamos.
