Formula 1 Las Vegas Grand Prix
One year into the brand new Formula 1 Grand Prix in the streets of Las Vegas, we were approached to create their new website for the second event in November 2024. Inspired by the glow and neon of Vegas nightlife, this site leans into the angled edges and in-your-face graphics of Formula 1 design. The site is designed to inform users of the new Las Vegas race as well as sell tickets to the weekend-long event. Through creating urgency, and framing the event as a can't miss for F1 fans, we created a successful sales tool for the LAs Vegas Grand Prix.
ROLE: Creative Direction and UX Design
AGENCY: 1 Trick Pony
