Formula 1 Las Vegas Grand Prix
In 2024, one year into the brand new Formula 1 Grand Prix in the streets of Las Vegas, we were approached to create their new website for the annual event in November. Inspired by the glow and neon of Vegas nightlife, this site leans into the angled edges and in-your-face graphics of Formula 1 design. The site is designed to inform users of the new Las Vegas race as well as sell tickets to the weekend-long event. Through creating urgency, and framing the event as a can't miss for F1 fans, we created a successful sales tool for the LAs Vegas Grand Prix and continue to refine and polish the web presence each year.
ROLE: Creative Direction and UX Design
AGENCY: 1 Trick Pony
