Just off the Las Vegas strip sits Grand Prix Plaza, the 39-acre complex that is the site of the Las Vegas Formula 1 Grand Prix annually held in November. The site is open year-round as a Formula 1 attraction for tourists and fans. This site was designed to promote the offerings of Grand Prix Plaza including marketing and ticket sales for F1 X: an interactive exhibit for avid F1 fans, and F1 Drive: an official F1 karting experience that runs through the real pit-lane area. Users can also experience the F1 Hub: a merchandise store + food and lounge area complete with racing simulators. The site was designed to market these offerings as well as conduct ticket sales for the various experiences and events.

ROLE: Creative Direction and UX Design

AGENCY: 1 Trick Pony