Fashion District PHL Campaign
A launch campaign for the brand new Fashion District in Center City Philadelphia. The shopping experience took over an old space that was previously occupied by a traditional mall and wanted to be viewed as a fresh, new approach to a modern mall concept with shopping, food options, a winery/concert venue, bowling, a movie theater, experiential installations, public art and more. This campaign was to introduce The Fashion District to Philadelphians and paint it as the new, hip creative space that it is.
ROLE Art Direction, Campaign Ideation, Design, Animation
AGENCY 1 Trick Pony
AGENCY 1 Trick Pony
Our team was tasked with creating all touch-points of this campaign from exterior and interior signage in the physical space, to digital collateral and traditional advertisements.
Many of the assets we created were for creating excitement and energy within the physical space. This included digital signage and printed barricade designs around the exterior and for spaces that had yet to be rented to retailers.
We also created a unique 2020 Holiday Campaign for The Fashion District which is a spin on their brand aesthetic while tapping into nostalgic holiday vibes.
