Fitler Club Member Portal
We were presented with the challenge to design and create a seamless user experience for a new Philadelphia-based private lifestyle club. The Fitler Club's portal is each member's digital connection to all the club has to offer; from wellness, to dinin, and even private event planning and hotel rooms. This responsive web experience was a challenge and a joy to design because it sought to integrate many external platforms under the cohesive, seamless, luxe visual style of an exclusive club. The result is an effortless site that is intuitive to users, beautiful in design, and full of custom platform integrations for many different actions; such as event management, booking engines, databases, e-commerce and more.
ROLE: Art Direction, UX, Digital Design
AGENCY: 1 Trick Pony
AGENCY: 1 Trick Pony
Site UX
This expansive site required a robust exploration of informational organization and hierarchy in the wire-framing round. Through content organization, sitemaps, and functional prototyped wireframes, we were able to align with a fleshed-out site structure before entering the design phase. This created a clear path forward as we worked through additional platform integrations and as content developed.
