YouTube 2016 Elections Campaign
1:34 TO REGISTER
Leading up to the election, YouTube wanted to use its platform to encourage young people to register to vote. Armed with the research that registering takes only about a minute, thirty four seconds, we reached out to YouTube influencers and celebrities asking them to film themselves doing anything in a 1:34 video, while encouraging viewers to register in that time.
Leading up to the election, YouTube wanted to use its platform to encourage young people to register to vote. Armed with the research that registering takes only about a minute, thirty four seconds, we reached out to YouTube influencers and celebrities asking them to film themselves doing anything in a 1:34 video, while encouraging viewers to register in that time.
ROLE Senior Digital Designer
AGENCY Big Spaceship
AGENCY Big Spaceship
Use your voice like @Cher and register to #voteIRL
@ConanOBrien burns his hand so you can #voteIRL. Don't let his hand burn in vain. #NationalVoterRegistrationDay
Happy #NationalVoterRegistrationDay! Take 1 minute and 34 seconds out of your day to register to vote. #voteIRL
Register to #voteIRL or @TheRock will find you. #NationalVoterRegistrationDay
VOTE IRL
As Election Day approached, the campaign pivoted to now encourage young people to vote "in real life" or #voteIRL. We spread this slogan through celebrities and influencers, asking them to post "voteIRL" selfies and videos. President Obama even got in on the action. On Election Day itself, YouTube shared a video in which dogs stood in for famous creators on set since their human counterparts were off instead to #voteIRL.
As Election Day approached, the campaign pivoted to now encourage young people to vote "in real life" or #voteIRL. We spread this slogan through celebrities and influencers, asking them to post "voteIRL" selfies and videos. President Obama even got in on the action. On Election Day itself, YouTube shared a video in which dogs stood in for famous creators on set since their human counterparts were off instead to #voteIRL.
YouTube is a platform that embraces diversity and niche communities from gamers to transgenders. When the election results came in, YouTube's social channels held posts. Had the results been different and an historic result prevailed, the below posts would have been shared in celebration.
